Sunday, August 9, 2009

*Brand & Positioning*


Rolex possess “Rolex Awards for Enterprise” and this brand is symbol of luxury, smart and elegance. Fame of Rolex in world war2 period is symbol that has value because it ever made pilot in Royal Air Force of England didn’t want to wear watch which government gave him but he spent the salary to buy Rolex. This reason shows boom of this brand.

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